Obi Wan: But you cannot control it! This is a dangerous time for you, when you will be tempted by the Dark Side of the force.
Yoda: Yes, Yes! To Obi-Wan you listen.The cave! Remember your failure at the cave!
Luke: But I’ve learned so much since then. Master Yoda, I promise to return and finish what I have begun. You have my word.
Ahh.. Luke’s failure at the cave. Remember that? He ran in, light saber blazing and ended up killing himself? That is what we tend to do when we start a Twitter account for our business and that’s what I wanted to address. So as a social media guy, (note that I in no way said expert), the second most asked question I get is, ‘How do I get followers on Twitter?’ (The first most asked question is ‘Why use Twitter at all?’ But that would be a different article.)